Commercial
Strategy Consulting

At Demkovitz Consulting, we deliver Commercial strategy, processes and tools to grow B2B businesses.

Our Philosophy

We see the Commercial functions as an interconnected system that has to be fine tuned to work effectively across Sales, Customer Success and Marketing. While every company has its own magic in branding, communications, tone of voice, an effective strategy requires structured approach and metrics support. At Demkovitz Consulting we deliver that through three Commercial pillars: Strategy, Operations and Talent.

We provide both project-based work as well as services as Fractional CCO (Chief Commercial Officer). We work directly with the Board or Executive Team to effectively and carefully drive and manage change in your organisation.

Profile of Clients We Consult

Based on our experience and track record, we are best suited to work with B2B Commercial Teams across various industries that meet the following criteria.

1. A high-growth startup/scale-up at Series B or later.

2. An SMB (ideally within PE portfolio) with up to 200 employees and/or £/€ 100MM annual revenue, with plans to scale and introduce structured processes. This includes family businesses with the plans of succession.

3. Individual business units within large corporate structures (up to 300 team members).

Our Offer

Commercial Strategy

We will work with the Executive Team and Commercial Leadership to define Commercial Strategy, including both Marketing and Sales activities, market analysis and the most suitable GTM approach. We take pride in defining and implementing Business Development projects introducing new value proposition to the market, often establishing companies as leaders and unlocking significant revenue entitlement. We also leverage our experience and research to provide framework for budgeting the activities in the most effective to way to maximise the short- and long-term return on investment.

Commercial Operations

We support Commercial teams and their functions through defining, building and optimising processes. We focus not only on the conceptual solution that is tailored to your needs but also on the practical implementation that is used by the employees to achieve their goals. Some of the most important areas that we cover are: 1) Outreach strategy for Marketing and Sales (incl. targeting, segmentation, verticalisation and solution selling), 2) Input/activities definition and metrics based on the revenue goals, 3) Pipeline management and CRM configuration, 4) Data-driven commercial reporting and analytics frameworks, 5) Organisational structure and cross-function collaboration, 6) Account strategy, negotiation and Joint Business Plans templates for effective client management, and 7) Pricing modelling.

Commercial Talent

People and talent are at the core of every organisation and are fundamental for business growth and performance. We leverage our experience and methodologies in attracting the best Commercial talent for the well-defined scope of responsibilities, as well as developing and training the teams in the organisation (both through structured and on-the-job learning mechanisms). We also support clients in building the most effectives performance-based incentives (such as bonus and commission) for the Commercial teams.

Enquire about our work

Benefits of Working With Us

Business Growth

Our experience across various industries and successful track record makes us confident we can help your business grow sales and achieve desired profitability of operations.

Increased Productivity

Through processes, we create synergies and collaboration between the Commercial functions, so that investment and sales activation bring tangible results.

Sustainable Change

We implement processes with you in a documented way that are later handed over to involved teams. We create a collaborative team culture to continues working using the developed tools.

Meet the Team

Founder

Aleksander Nitecki

Aleksander has over 8 years of commercial and leadership experience, including: 1) Managing £50MM+ Retail category at Amazon UK, 2) Building the top performing sales team at Amazon Business UK (Commercial division), 3) Turning around a medical device distribution SMB in Poland (£11MM revenue).

His experience include running £100MM+ business development projects, introducing new sales channels, preparing new market propositions, team restructuring and setting up sales processes (case studies available on request). This experience led him to launch Demkovitz Consulting to serve more clients and help them achieve their goals.

Our name, Demkovitz, is a tribute to Aleksander's family name that due to its intelligentsia and nobility status had to be changed in the 1940s when they had to flee their home due to socio-political turmoil.

Case Studies

Pre-seed SaMD (Software as Medical Device) startup in London

We joined the startup, building an AI medical device solution for MSK treatment, as a Fractional COO to support with the regulatory research and operational planning.

Through a 3-month engagement, we have delivered:

1. A detailed regulatory strategy including the necessary standards implementation roadmap and associated costs, allowing the company to apply for research grants.

2. Initial documentation of processes in compliance with EIC 62304, EIC 62366, ISO13485 and ISO14971 and procedures ensuring quality and risk compliance in the company.

3. A vendor evaluation for the eQMS software for quality management.

4. 5-year financial projections based on the UK and US market segmentation.

5. Product development roadmap including regulatory requirements and support with wireframing and planning milestones. Introduced the V-model for development methodology.

6. Organised the recruitment process, screened and interviewed for the co-founder CTO position.

Following the project, we have transitioned to the ongoing Board Advisory for the startup to support with product development, regulatory research and fundraising. We have also angel invested in the company.

Contact Us and Enquire about a Project

We are based in London, UK and work with clients across US, Europe and Middle East.

In order to contact us and ask for a discovery meeting, please message us directly at aleksander@demkovitz.com or book a time in our Calendly schedule.

https://calendly.com/aleksander-demkovitz/60min-consultation

Commercial Strategy Consulting